Spektra Systems

Work from

2023 – 2024

Industry

IT Services & Consulting

Work Description

Spektra Systems is an IT Services and Consulting firm that offers cloud-based solutions to global organizations. Content required curation for diverse audiences, including ISVs, educational institutions, learning partners, and more.

What I did

• Generate technical and SEO-focused blog posts for the CloudLabs product.

• Strategize and create content for landing pages.

• Strategize and create content to support diverse marketing initiatives.

• Collaborate with various teams to develop tailored content for two products, namely CloudLabs and SaaSify, based on specific requirements.

Content Strategy

I’ve developed content strategies around new product updates, business objectives, and competitor insights, keeping users informed and engaged. The content was meticulously planned and tailored for different target audiences, ensuring relevancy and impact. This process involved maintaining a strategy sheet, collaborating with team members and leadership, and crafting content that aligns with both company vision and user needs, delivering the right message to the right audience at the right time.

Blogs

Landing Pages

Social Media Posts

Seneca Polytechnic’s Journey with CloudLabs
Courseware Marketplace
Retirement
Building AI-Enabled Apps with Azure OpenAI
Microsoft Azure Connected Learning Experience

Press Releases, White Papers and Case Studies

Press Release – CloudLabs Publishes Case Study Showcasing Successful Partnership with Seneca Polytechnic for Enhanced IT Training
Case Study – Delivering Scalable and
Secure Lab Environments for Seneca
Polytechnic’s IT Training Courses 
White Paper – The ISV Playbook

Email Campaigns and Monthly Newsletters

I’ve developed and written content for drip email campaigns that guide users through a journey of case studies and new product features. From strategy and planning to execution, these emails were crafted to engage users at every step. Additionally, I’ve created monthly newsletters packed with industry updates, product highlights, and curated reads to keep users informed and engaged.